Can agents represent both players and coaches or general managers?

The correct answer is that agents cannot represent both players and coaches or general managers concurrently. This restriction is rooted in the ethical standards and regulations governing sports representation. The idea is to avoid conflicts of interest that might arise if an agent represents both a player—whose interests might compete with those of the coach or general manager they also represent.

While agents can specialize in different areas, the main focus of a sports agent's career is often on either player representation or executive representation. When representing a player, an agent's loyalties and obligations are primarily to that athlete's interests, which could create a compromise when dealing with a coach or executive’s needs and decisions.

Licenses or certifications play a crucial role in an agent's career, as they must ensure compliance with league regulations to represent clients effectively. However, having those licenses does not grant the flexibility to represent multiple conflicting parties simultaneously. As a result, agents choose to focus either on players or team management roles to maintain integrity and avoid any potential legal or ethical dilemmas.